While both Android and iOS mobile apps are equally powerful in making a business globally visible to the audience, it is an iOS that can give you more benefits, if you think of long-term. As per Statista reports, the world accounts for more number of Android users apps (nearly 2.5 million) than iOS apps (which is approximately 2 million). So, eventually, for the appreneurs and marketers, Apple’s App store comes second after Google’s Play Store in terms of popularity. Businesses that want to fetch a vast user base, an Android app is a perfect choice. But, if you want your app to not only seek the right users but also offer hem quality experience, then an iOS app is the thing for you. Here we have further discussed for you several factors to help you better understand why investing in an iOS app is better for your business.
One prominent reason to put an iOS app at the forefront of your business is its unique ‘brand identity’. For years, Apple holds the legacy to deliver high-quality phones and tablets. As the clear winner in the market with high brand reputation, Apple devices capture the attention of the elite segments of the population.